Thursday, 17 February 2011
sony
Sony
When given this word to blog about i was a little bit baffled about what to write, and well if this is an odd post i apologise in advance. My first thought about what to write would have been the memory of the first job interview that i ever went to, which was at a Sony factory where they assembled televisions etc.
i was nervous at the time as i had been told all sorts of rumors about the place , including the fact that they had to do an hours exercise in a courtyard every morning and all sorts of other horror stories......but when i arrived i was soon told that for the most of them, they were just that rumors.
However i was asked to do a dexterity test which i failed miserably on (and thus didn't get the job) due to dispraxia making it impossible for me to coordinate my left and right hands at the shape sorting they asked me to do. There loss was my gain as i got employment at a different place... but that is another times story.
So what else could i tell you about Sony, well it is the brand name of the television that we have at the moment, and also the brand name of my earphones that Master got me.
Thinking along the lines of those earphones i guess they could come real handy if Master ever decides to do sensory deprivation as they block out all sounds and could be very powerful in a scene. Funny how a little word can make you think of these things.........but no i really can not think of anything else that i want to blog about so instead i will end this entry with why Sony is called Sony (shamelessly poached from wikipedia )
When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK.[8] The company occasionally used the acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" until Morita discovered that there was an American company already using Teletech as a brand name.[12]
The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny," a familiar term used in 1950s America to call a boy.[7] The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958.[13]
At the time of the change, it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approvallol
hugs saffy
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